I help complex, purpose-led brands communicate with clarity and credibility.
WORK
About me
What i do
I'm Ben — a Senior Brand Designer who helps brands communicate with clarity and credibility. Great design starts with understanding what people actually need to hear, not what brands want to say — then making sure it has that give-a-sh*t factor.
I've spent years embedded in brand and marketing teams, which taught me that when strategy is right, design elevates it. I turn dense science, sustainability claims, and technical ideas into visual systems and motion work that people actually understand and trust.
Recently I've been building brand and communications for Notpla, a materials innovation company reshaping plastic-free packaging. Now freelancing, working with wellness, sustainability, and science-backed brands that need their complexity translated.
my experience
Lead creative on Notpla rebrand → visual identity, flexible brand systems, investor decks securing Series A funding, creative direction across product launches
Freelance creative → brand systems balancing strategy and craft, turning complex stories into clear, compelling
communicationMotion designer → scroll-stopping social ads and brand content for consumer campaigns, optimised for platform performance and audience conversion
Senior Designer at Sazerac UK → conceptually-driven campaigns for Buffalo Trace and Fireball, growing them into category leaders
Who I am
Living in London with my wife and two boys. Outside the studio: hip-hop, hummus, kimchi, and 'researching' pale ale typography. If you want to talk design, fermentation, or dad memes — let's go.



