I help complex, purpose-led brands communicate with clarity and credibility.
WORK
About me
What i do
I'm Ben, a Senior Brand Designer who helps brands communicate with clarity and credibility. Great design starts with understanding what people actually need to hear, not what brands want to say—then making sure it has that give-a-sh*t factor.
I've spent years embedded in brand and marketing teams, which taught me that when strategy is right, design elevates it. I turn dense science, sustainability claims, and technical ideas into visual systems and motion work that people actually understand and trust.
Recently I've been building brand and communications for Notpla, a materials innovation company reshaping plastic-free packaging. Now freelancing, working with wellness, sustainability, and science-backed brands that need their complexity translated.
my experience
Lead creative on Notpla rebrand visual identity, flexible brand systems, investor decks securing Series A funding, creative direction across product launches
Freelance brand designer creating systems balancing strategy with craft and turning complex stories into clear, compelling communication
Motion design for scroll-stopping social ads and brand content for consumer campaigns, optimised for platform performance and audience conversion
Senior Designer at Sazerac UK conceptually-driven campaigns for Buffalo Trace and Fireball, growing them into category leaders
Who I am
Living in London with my wife and two boys. Outside the studio: hip-hop, hummus, kimchi, and 'researching' pale ale typography. If you want to talk design, fermentation, or dad memes — let's go.
